Compare Providers
Gift card companies look alike from the outside. Here is how finperks compares to global and regional players, and which one fits which kind of business.
Gift card infrastructure is not one market. Some providers help brands distribute their own gift cards. Some run incentive and loyalty campaigns as an agency. Some sell physical cards on supermarket shelves or send payouts around the world. And several, including Blackhawk Network, InComm, epay, cadooz and Amilon, are suppliers that finperks itself routes through.
finperks is built for one specific job: letting banks, fintechs, HR and payroll platforms, and retailers embed a multi-brand gift card catalog into their own product, through one API and one contract across Europe.
Each comparison below is based on the other provider's own public materials, so you can see where the overlap is real and where it is not.
Who each provider is built for, how it works and where it operates. Select a provider to read the full comparison.
Most of the difference between these providers comes down to six questions.
01
A brand that wants its own gift card distributed needs a distribution network, which is what Buybox is built for. A bank, HR platform or retailer that wants to offer many brands to its users needs a catalog source. That is what finperks is built for.
02
Agencies such as CQM Rewards design and run incentive campaigns for you, scoped and priced per project. finperks is a self-serve API that your own engineering team integrates and owns.
03
Epipoli's strength is physical gift card distribution through tens of thousands of points of sale in Italy. finperks embeds gift cards inside banking apps, HR software and retailer checkouts.
04
cadooz is strongest in Germany and Amilon in Italy, Spain and Poland, while GIFQ, Blackhawk Network and InComm reach far beyond Europe. finperks is built for European use cases such as cashback, tax-free employee benefits and promotions, for all European markets.
05
Blackhawk Network, InComm, epay, cadooz and Amilon each give you their own catalog and their own contract. finperks routes across all five and other suppliers behind one API, picks the best margin per brand and market.
06
A direct relationship with a global processor usually comes with a longer enterprise onboarding. finperks typically goes live in under 30 days, with sandbox access, built to embed into your existing banking app or HR platform.
Each page covers what the other provider offers in its own words, where finperks is built differently, and who fits which.
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