Buybox and finperks are European gift card infrastructure companies with Buybox predominately focusing on the French market, but based on Buybox's own public materials, they sit on opposite sides of the market. Buybox is built for brands, such as Sephora, Zalando, Galeries Lafayette, and Airbnb, that want their own gift card distributed through a network of banks, cashback platforms, payroll platforms, marketplaces, and loyalty programs, etc.
finperks is built for those same distributor side platforms, meaning banks, HR software, and retailers, and more, that want to source a multi brand gift card catalog through one API.
A brand deciding how to distribute its own gift card and a bank deciding how to source a catalog to offer its customers are two different buying decisions, even though both eventually touch the same gift card.
What Buybox offers, in their own words
- Founded 2010, headquartered in Toulouse with a Madrid office, roughly 35 to 57 employees
- 400+ brands use Buybox to distribute their own gift cards, including Sephora, Galeries Lafayette, Airbnb, E.Leclerc, Zalando, Netflix, Back Market, and Deliveroo
- Positions itself as Europe's largest gift card distribution network, with 90+ distribution partners and resellers and more than €200 million in annual business volume, figures vary by source and year
- Retrieves a brand's own gift card codes via file or API, then matches them to demand across banks and insurers, cashback platforms, works councils, marketplaces, and employee rewards programs
- Also offers a processing option for brands with no existing gift card program, to issue and manage cards from scratch
Where finperks is built differently
- finperks sits on the demand side. It aggregates gift cards from multiple suppliers so a bank, HR platform, or retailer can source a catalog through one API and one contract
- Built for embedding into a partner's own regulated product, such as a banking app or an HR and payroll platform, with agency and reseller model support
- finperks does not run brand distribution campaigns on a brand's behalf. A brand wanting broader European distribution reach is a genuinely different conversation than a platform wanting to source a catalog
