CQM Rewards, formerly Chequemotiva and rebranded in October 2025 as part of Grupo 014, is a promotional marketing and incentive agency operating in Spain, Portugal, and France, with more than 30 years in the market. It designs and runs end to end loyalty and incentive campaigns for brands, using its own multi brand card technology, Gift4 Rewards. finperks is a self serve API that a platform integrates itself to embed a gift card catalog into its own product. These are different buying motions. One is an agency relationship for a managed campaign, the other is a technical integration a platform's own engineering team owns.
What CQM Rewards offers, in their own words
- More than 30 years in market, as Chequemotiva until October 2025, with offices in Madrid, Barcelona, Lisbon, and Paris, part of Grupo 014
- Four service lines: Activation (promotional campaigns), Rewards (sales, distributor, and employee incentive programs), Loyalty (brand to customer retention programs), and Tech (proprietary platforms)
- Gift4 and Emotivoo are confirmed current products on CQM Rewards' own site.
- Campaigns are scoped and priced per project based on briefing, target, and volume, meaning a sales led, quote based model rather than self service pricing
- In June 2026, GoGift announced a strategic partnership to acquire CQM Rewards via a Waterland-led transaction, expanding GoGift's presence into Southern Europe. As of CQM Rewards' own site, the deal has not yet closed, closing is still subject to regulatory approvals, and CQM Rewards continues operating under its own brand and legal entity, Chequemotiva S.L.
Where finperks is built differently
- Self serve API integration a platform's own team builds and owns, not an outsourced campaign run by an agency
- Coverage spans all connected European markets under one contract, not limited to Spain, Portugal, and France
- Built specifically for embedding into banks, HR and payroll software, and retailer platforms, not for running standalone incentive or sales motivation campaigns
