Epipoli and finperks both move gift cards between brands and end customers, but they built different infrastructure to do it. Epipoli, founded in Milan in 2000, is Italy's largest physical gift card and prepaid card network, distributing through more than 70,000 points of sale, mainly supermarket and retail shelves. finperks is a European API that connects brands to digital platforms, including banking apps, HR software, and retailer checkouts, through a single programmatic integration, not a physical distribution network.
What Epipoli offers, in their own words
- Founded 2000, headquartered in Milan. Acquired by Investcorp from Bregal Milestone in January 2025, with founder Gaetano Giannetto remaining CEO
- Distribution through approximately 70,000 points of sale across Europe.
- 4 million+ B2C customers and 4,000+ direct B2B clients (per Investcorp's own portfolio page), reported €217.8 million revenue in 2022, up 43 percent year on year
- Two business lines: Payment (Epipoli Prepagata Mastercard and Epipoli Prepagata Visa B2B) and Engagement (Gift Card, Incentive, Analytics, Loyalty), sold under the MyGiftCard and MyGiftCard Square brands
- Brands available through its network include Zalando and Adidas, sold primarily through physical retail shelf placement and account managed B2B relationships.
- No public developer API or self service integration documentation identified in research to date.
Where finperks is built differently
- Single programmatic API for embedding gift cards into a partner's own digital product, not a physical retail shelf or standalone card
- One contract covers distribution across all connected European markets, not Italy alone
- Designed for banks, HR and payroll platforms, and retailers integrating gift cards as a feature inside software they already operate
